![]() ![]() The Joint Lane Bryant PNC Bank & ATM Starbucks The Cheesecake Factory Berkshire Hathaway HomeServices Yost & Little Caribou Coffee Chuck E. Postal Service WineStyles Animal Clinic of Friendly Center Moe's Southwest Grill Regal Cinemas Sheree's Natural Cosmetics ULTA Beauty Buckle Gate City Pharmacy Whole Foods Market AT&T Global Solutions Chick-fil-A Great Clips Nader's Alterations Barnes & Noble Swoozie's Apple Beverly Nail Spa JADE Salon R.E.I. Chang's Francescas GameStop LensCrafters Macy's Poblano's Mexican Bar & Grill The Extra Ingredient DSW Shoes Sears Belk GNC Live Well Soma Toys & Co. OshKosh B'Gosh Bruegger's Bagels Claire's P.F. “But if someone sticks his hands in your pocket, you’re equally offended if he takes a couple of quarters or a couple of hundred-dollar bills.Harper's MyEyeDr. And it wants all the disputed merchandise turned over to Vineyard Vines so it can be destroyed.Īsked to estimate his client’s losses in this case, Jones said he couldn’t say. It also asks the courts to stop Dazzle Up from using the disputed label for future products and promotions. In its complaint, Vineyard Vines has asked that a jury set appropriate losses and damages in the case. In the complaint, Jones accuses Dazzle Up of attempting to confuse or deceive the public into thinking that it’s buying the Vineyard Vines brand. If other people use it or a facsimile, “you destroy the essence of branding merchandise which is if I buy this product, I know where it comes from,” Jones said. Vineyard Vines’ logo, he says, is the company’s core image, which places it at the center of Vineyard Vines’ relationship with its customers. “There is absolutely no legitimate reason for Simply Southern or Dazzle Up to mimic the appearance of our label and then put it so prominently on their products,” Jones said. ![]() The latest, which spurred the suit, was discovered in February. Jones said Vineyard Vines has had “previous grievances” with Dazzle Up before. Vineyard Vines has asked for a jury trial.ĭazzle Up did not immediately reply to an email sent to its headquarters Monday seeking comment. The suit accuses Dazzle Up of federal trade infringement, unfair competition and violating North Carolina’s Unfair and Deceptive Trade Practices Act. Likewise Vineyard Vines, though its pink appears a shade or two darker.Ĭlose enough, Vineyard Vines claims in a federal complaint filed last week by Charlotte attorney Larry Jones. The Dazzle Up lettering is set against a pink backdrop with a thin white border. So does Vineyard Vines’ 20-year-old brand. The phrase appears in a lower-case serif font. Their legal fight focuses on a label that appears on the back of at least some of the products in Dazzle Up’s “simply southern” T-shirt line. The company has filed suit against another well-known fashion retailer, Greensboro, N.C.-based Dazzle Up, alleging that a label on some of the company’s T-shirts bears a striking - and illegal - resemblance to Vineyard Vines’ own. Plenty, according to Vineyard Vines, and the high-end casual clothier appears ready to go to court to prove it. ![]()
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